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Organizers of Rwanda’s largest international trade fair say all 480 exhibition booths have been booked ahead of the event’s opening on July 29, signaling growing interest from both local and international businesses.
The 28th edition of the Rwanda International Trade Fair, also known as Expo 2025, is expected to host more than 450 exhibitors, including 136 foreign companies from 30 countries, according to the Private Sector Federation (PSF), which organizes the event.
Running through August 17 at the Gikondo Expo Grounds in Kigali, the expo is projected to attract over 25,000 visitors per day, making it one of the largest trade fairs in East Africa.
“All available stands have been taken, with a balanced mix of large corporations and small businesses,” said PSF spokesperson Hunde Walter. “The demand reflects the continued relevance of this platform for trade, innovation, and networking.”
The exhibition will feature companies from various sectors, including telecommunications, construction, energy, agriculture, finance, textiles, mining, tourism, food and beverage, and public services.
Government institutions are also playing a supportive role. The Rwanda Development Board and the Ministry of Trade and Industry are each sponsoring 50 small and medium-sized enterprises (SMEs) to participate. The National Youth Council is supporting youth-led businesses.
The expo will also introduce a new feature this year: on-site land title services provided by government agencies to improve access to documentation.
PSF estimates that weekday attendance will range from 8,000 to 10,000 visitors, while weekend crowds could exceed 40,000 people. Organizers say individual vendors could see up to 3,000 visitors per day, offering major exposure for new and existing businesses.
“Exhibitors don’t just sell—they learn, network, and introduce their products to markets they might never reach otherwise,” Hunde said.
Tickets for the event cost 1,000 Rwandan francs (about $0.80 USD) and can be purchased through digital payment platforms.
The exhibition will be open from 9 a.m. to 10 p.m. on weekdays, and until midnight on weekends and public holidays.
Organizers are encouraging both exhibitors and attendees to prepare in advance to maximize their participation.
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